What are the Music platforms that make money off artists doing to support?
Who's really giving back?
Streaming makes up 80% of the revenue in Music and has created a middle-class giving millions of artists the opportunity to live off their art. But now with the world going through it right now 🦠so many other sources of revenue have been put on hold by this crisis - its interesting to see which DSPs really care about their customers.
Below is a tweet from Tom Gray of PRS Music. In short, he is saying that the music execs are getting too fat and need to free up the muli for the gang.
So let’s look at these top 7
Spotify
Apple Music
Amazon Music
Google Play/YouTube
Deezer
Soundcloud
NB: I have excluded Tencent Music as most of my readers are based in the West, but their parent company raised a $100M anti-pandemic fund
Spotify
🔗The Spotify COVID-19 Music Relief project
Spotify is making donations to a growing list of organizations offering financial relief to creators and will match donations made via this page.
Apple Music
🔗COVID-19 Advance Fund for Indie Labels
Apple Music has sent a letter to Indie Labels and set aside a $50 Million COVID-19 Advance Fund for Indie Labels.
Apparently, only the Indie Labels that earn at least $10,000 in quarterly Apple Music earnings will qualify for the royalty advances.
Amazon Music
🔗MusiCares COVID-19 Relief Fund
Amazon Music partnered with Alicia Keys to donate to the MusiCares COVID-19 Relief Fund to help those affected in the music industry
Google Play/YouTube
🔗COVID-19 Solidarity Response Fund for the WHO
Google.org the charitable arm of Google is committing $50 million to the global COVID-19 response. , a multinational technology company. The organization has committed roughly US$100 million in investments and grants to nonprofits annually
Deezer
Deezer launched a whole channel called ‘Stay at Home‘, gathering playlists around themes like ‘The Great Indoors’, ‘Your Music Therapy’ and ‘Keep the Kids Upbeat’.
SoundcloudÂ
🔗Keep The Music Going During COVID-19
SoundCloud + Twitch live streaming partnership, 50% off Soundcloud Pro subscriptions and resources for career development/mental health advice
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This is a very interesting read, very well presented information for all in the creative music space. I do question the tweet from Mr Tom Gray, reason being, i believe there is a difference between an artist and a branded artist. In all epic article.