In the past few months, FAVE has been consistently doing renditions to songs that have a vibe. It’s something the audience can gravitate to - that image of an aspiring musician comes to mind but it’s also a great tact nonetheless.
What’s dope about this approach is that FAVE has been engaging with producers, building up a fanbase and promoting herself at the same time.
It might seem simple, but it means she definitely gets a chance to sing on free beats and build a relationship with producers that she could eventually work with.
A simple RT from the producer also has ripple effects, which is what you want - sonically she’s reaching people who have the same taste.
As well as that, she’s building up a fan base.
Ever known someone that could sing, but always got defensive or a little nervous if you tried to put them on the spot? 🤔I don’t know about you, but if I see a vocalist in their home setting singing, I’m always a bit more curious.
According to analysis by Pex Music, videos attracted 22% of all views on YouTube last year.
When you are watching a video, ears are forgiven cos it’s a vibe. And it’s a great way to hone your sound. On a song, it’s more naked and that’s where accomplished singers really shine.
Plus she’s actively promoting herself. Every post has the potential to reach millions of people.
In Other News:
✊Recess & DLT present “No Signal”, a game show in which 2 guests pick 10 songs from their artist to do a soundclash on. The popular #NS10v10 has been trending weekly on Twitter as clashes that would never happen in real life happen. No Signal shows the power of brands tuning in to black culture, and here’s a great writeup if you want to know more
Here are some great stats too 👇
📈In terms of reach, it’s crazy to ignore Instagram. Many artists are using live streaming for QnA and broadcasts. Now, FB tool, which also has massive reach is looking will soon let page owners monetise through Livestreams.
You’ll be able to mark Facebook Events as online only and, in the coming weeks, integrate Facebook Live so you can broadcast to your guests