How Ghett's & Rudekid served 3,000 live fans from his garden
Lockdown means lockdown, but some people are building their audiences - regardless
April 19th. Self-proclaimed best performer in the UK gave fans a sneak peek into what a live-shelling at a Ghett’s concert would look like. 👀Viewers included Virgil Aboh, Tommy Mallet, Mercston, Chipmunk and more…
All Ghett’s needs is a simple Tweet
That afternoon, RudeKid tweeted what was going to happen. It was only a matter of time before it was going to get shared around.
When you have a great product, word of mouth is just one engine of growth
Ghett’s isn’t silly. By the time there was 2.5K live, Ghetts told people to start sharing to get it to 3K and it did.
Creativity
Unlike the Insta Live that happened a week prior where D Double jumped on live with Ghetts. This one felt more like a Fxck Radio setting, reliving the moments of early Grime for classic Grime fans.
P.S. Checkout this set of Ghetts & RudeKid to see what their chemistry is like 😤
For classic Grime fans, this was EPIC.
Reloads ♻️
Shout outs 🗣️
Live DJ mixing 💿
The impact
According to SocialBlade, Ghetts had 1.2K followers in March. As a result of the recent IGLive, Ghetts gained 1.8K in a day.
Why does it work?
There’s no secret ingredient here. Most of the UK is locked down, even Ghetts global fans in Europe & America. Any artist with a decent fan base can get engagement going and what’s great about this is that he is giving for free, something we would have all paid for